Aurora Hotels
REBRANDING | 2024
Aurora is a four-star hotel chain in Hanoi, Vietnam, committed to delivering high-quality experiences through a wide range of services. They currently operate three centrally located hotels in Hanoi, each offering customised services for their specific client base. Inspired by the northern lights, Aurora aims to be the premier destination for unique and vibrant experiences in Northern Vietnam.
The Challenge
Aurora Hotels only had a logo, which conveyed a masculine and archaic feel. It lacked branding that truly reflected its personality and image.
The Solution
The new branding of Aurora Hotels offers flexibility and reflects a sense of elegance and quality. Brand assets bring a youthful personality to the forefront.
Deliverables
Logo Suite
Brand Strategy
Brand Guidelines
Brand Assets & Patterns
Brand Collateral
Keywords
Elegant
Welcoming
Quality
Extraordinary
Aurora Hotels
REBRANDING | 2024
Aurora is a four-star hotel chain in Hanoi, Vietnam, committed to delivering high-quality experiences through a wide range of services. They currently operate three centrally located hotels in Hanoi, each offering customised services for their specific client base. Inspired by the northern lights, Aurora aims to be the premier destination for unique and vibrant experiences in Northern Vietnam.
The Challenge
Aurora Hotels only had a logo, which conveyed a masculine and archaic feel. It lacked branding that truly reflected its personality and image.
The Solution
The new branding of Aurora Hotels offers flexibility and reflects a sense of elegance and quality. Brand assets bring a youthful personality to the forefront.
Deliverables
Logo Suite
Brand Strategy
Brand Guidelines
Brand Assets & Patterns
Brand Collateral
Keywords
Elegant
Welcoming
Quality
Extraordinary
Aurora Hotels
REBRANDING | 2024
Aurora is a four-star hotel chain in Hanoi, Vietnam, committed to delivering high-quality experiences through a wide range of services. They currently operate three centrally located hotels in Hanoi, each offering customised services for their specific client base. Inspired by the northern lights, Aurora aims to be the premier destination for unique and vibrant experiences in Northern Vietnam.
The Challenge
Aurora Hotels only had a logo, which conveyed a masculine and archaic feel. It lacked branding that truly reflected its personality and image.
The Solution
The new branding of Aurora Hotels offers flexibility and reflects a sense of elegance and quality. Brand assets bring a youthful personality to the forefront.
Deliverables
Logo Suite
Brand Strategy
Brand Guidelines
Brand Assets & Patterns
Brand Collateral
Keywords
Elegant
Welcoming
Quality
Extraordinary
Let's connect and create!
I’d love to hear more about your brand’s vision and how I can help it shine!
amber.tramduong@gmail.com
Let's connect and create!
I’d love to hear more about your brand’s vision and how I can help it shine!
amber.tramduong@gmail.com
Let's connect and create!
I’d love to hear more about your brand’s vision and how I can help it shine!